The Beauty of Basics: YPPERLIG by IKEA x HAY

This October, IKEA launches their latest collaboration, done with the Danish design company HAY. The collection includes a wide variety of products, from larger pieces such as sofas and coffee tables all the way to smaller accessories like an updated version of the iconic blue IKEA bag. The phrase ‘Beauty of the Basics’ perfectly epitomises the collection, as by combining materials, colours and production techniques, YPPERLIG is a collection of traditional basics adapted to modern needs and wants, with an overall minimalist aesthetic. A contemporary yet ageless collection – just like the pieces themselves.

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At IKEA, we are curious about the world. We believe in working with others because together we can accomplish so much more, offering better products and solutions to the many people.
— Marcus Engman, Head of Design at IKEA of Sweden 
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Mette and Rolf Hay are the husband-and-wife duo behind the design company HAY. Founded in Copenhagen, Denmark in 2002, HAY focuses on creating furniture with an eye for modern living using sophisticated industrial manufacturing. The couple draw inspiration from places such as architecture, fashion and art, resulting in pieces that have a straightforward, functional and aesthetic design. Simply put, a company that’s perfect for IKEA.

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From the start, we were very clear with IKEA that we wanted this collaboration to be true to IKEA, meaning honest and substantial products at an affordable price that could be around for a long time.
— Mette Hay
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In total, the HAY x IKEA collection consists of just under 70 items, from candlestick holders to cushion covers, shelves to sofas and tables to tealight holders. Of course, each item has its own charm, and every piece compliments one another, making the collection as whole an effortless compilation of minimalist appeal. Here, however, are some of our ultimate favourites from the collection.

The Plank Table

Plank tables have always been a big part of Scandinavian furniture tradition. So it came as no surprise that HAY wanted to create a modern take on it. Using the latest board-on-frame technique that offers extra durability, combined with solid wood legs and a metal under frame, the outcome is a stable, white stained ash veneer table with a clean and natural look.

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Monobloc Chair

One of Rolf’s personal favourites, the monobloc chair, is due to be at the top of people’s wish list, with its minimalist and simplistic appeal, yet with a fitting modern aesthetic. Rolf even added that they liked the item so much, they added a dining chair model and a lower lounge chair, too.

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One of our darlings in the collections is the “monobloc chair” that’s made with an injection mould – a mould in the shape of the chair that’s then filled with a single shot of liquid plastic. The shot takes around 30 seconds, and what comes out is a beautiful, comfortable, and strong yet light chair.
— Rolf Hay

The iconic IKEA bag

Of course, the ultimate IKEA icon is the traditional blue shopper bag, and it wouldn’t be a proper revamp without including this item in the new collection. So, without changing the size or material, Mette worked with the colours and the weaving patterns. The bag comes in three different colours, and the team also made a version that’s extra durable due to the nylon strap going all the way around the bottom of the bag.

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It’s one of the most known and used IKEA products, but one that that no one appreciates as  a design object. We kept its measurements and updated it in new patterns and colours. It’s a celebration of this iconic product.
— Mette Hay
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So, make sure to keep an eye out for the release of the Ypperlig collection in October 2017, and let us know your favourite pieces!


Text: Holly Alderson | Photo: IKEA

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