MILAN DESIGN WEEK: Behind the Luce Solida Installation

AT THIS YEAR’S MILAN DESIGN WEEK, SOFFA WILL SHINE NEXT TO GALLOTTI&RADICE, THE ITALIAN FAMILY COMPANY THAT HAS BEEN PRODUCING HANDMADE GLASS OBJECTS FOR MORE THAN SIXTY YEARS. 

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The small Italian company was born out of a pure passion for glass. It started with limited production of mostly mirrors and lighting, with each piece created individually to allow for the highest level of finishing detail possible. From the beginning, Gallotti&Radice was committed to creating new, innovative designs that honoured traditional glassmaking processes and techniques. This commitment has stayed with the company for over sixty years, and it has helped to fulfil the founders’ vision of a family firm that would span generations and thrive on a reputation of innovation authenticity.

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Luce Solida, the company’s installation for this year’s Milan Design Week, emerged out of a desire to create an innovative design that would be futuristic yet honour the brand’s origins. Pietro Russo had a profound understanding of the company’s wish and embraced it with his highly distinctive approach. The result is an interactive, artistic installation at the company’s new showroom on Milan’s Via Cavallotti, a short distance from Piazza del Duomo. 

 The designer Pietro Russo has collaborated with various names in the world of design, from brands like Alessi and Benetton to Kartell and Fritz Hansen. He has worked for domestic and international clients and for many years was based in Berlin. But his work always brings him back to his Italian roots and traditional craft. The full-colour illustration of his installation, which will feature the products he has designed for Gallotti&Radice, demonstrates Russo’s poetic play with light and shadow.  

The designer Pietro Russo has collaborated with various names in the world of design, from brands like Alessi and Benetton to Kartell and Fritz Hansen. He has worked for domestic and international clients and for many years was based in Berlin. But his work always brings him back to his Italian roots and traditional craft. The full-colour illustration of his installation, which will feature the products he has designed for Gallotti&Radice, demonstrates Russo’s poetic play with light and shadow.  

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In Luce Solida, Russo’s creative play with space, light and shadow is intended to evoke a feeling of poetic disorientation in which visitors experience movement to the accompaniment of sound effects. Russo approached the installation as both a designer and a scenographer, drawing attention to the forms of the various objects and their placement in space, as well as their collective influence on our perception of art and design. ‘I want my work to tell a story,’ affirms the designer. Together with Gallotti&Radice, we are thrilled to be a part of it.

 The Gallotti&Radice installation for Milan Design Week will feature a collection of closely related designer objects that will draw visitors into the dreamy world of imagination.

The Gallotti&Radice installation for Milan Design Week will feature a collection of closely related designer objects that will draw visitors into the dreamy world of imagination.

Take a trip to Milan and visit the Luce Solida installation:
17–22 April 2018
by appointment only at dita@soffamag.com
Via Cavallotti 16, Milan

 

text: Dita Loudilová, photo: Filippo Bamberghi and company archives