It’s the beginning of September and we are already well into the fashion season. This weekend will kick start with Mercedes-Benz Prague Fashion Week, as always show casing all the amazing local talent, and also as part of MBPFW there will be Sustainability Fashion Day. This project was started by Kamila Doudová a leading Czech expert on sustainability and commerce in the fashion industry. It aims to provide the general public with awareness of sustainable fashion, from its essence and advise on practical steps to change your wardrobe to have pieces that will last a lifetime and minimize impact on the environment. SOFFA magazine is proud to be their media partner as we are all very passionate about living consciously and contributing with care and thought to our every day life.

There is a lot to expect during the day with many local companies presenting their products, including customized second hand clothing. Further more if you are interested to get deeper into the topic the team organizes a number of lectures and workshops, learning valuable skills and becoming more informed about sustainability globally. It will be a great weekend filled with inspirations and information, so you can get some knowledge while shopping, sounds perfect? So see you at Kafka’s house this weekend.


By: Eliška Krutáková | Translation: Denisa Werthanová | Photos from Sustainability fashion day