The best from Soffa’s week of design in Milan

Striking and rich colors, vibrant apartments and an emphasis on sustainability – that’s how the trends of the designs shown at the 57th Salone Del Mobile could be described in a few words.

Soffa Milan
Soffa Milan
Soffa Milan

In the second half of April, Milan became the centerpiece of world design during the Salone del Mobile. The fair, which was founded in 1961 to promote and spread Italian furniture and home accessories, has gained world recognition.

The installations of each brand show trends that will be surrounding us in the year to come. Among the most striking are the deviations from muted colors and the emergence of bright and vivid shades of red, orange, pink and mustard. Apartments are no longer dull and rigid but are instead becoming more playful.

 Variable furniture sets from the Danish brand Montana in vibrant shades of red.

Variable furniture sets from the Danish brand Montana in vibrant shades of red.

 The stand at the Salone del Mobile won the Frame award honouring the best stands of the fair in the category Best Use of Colour. 

The stand at the Salone del Mobile won the Frame award honouring the best stands of the fair in the category Best Use of Colour. 

The world of design and home furnishing is seeing an emergence of ecological concern and an emphasis on sustainability; large brands are no longer churning out a multitude of new pieces, but focusing on one or two. In their interactive installations, which were more attention grabbing than the individual products, they introduced multifunctional items, such as a lamp with low power usage that provides not only light, but that can be used for growing plants, and items made from repurposed material.

 The large-scale installation Open Sky became the trendiest place. It was created for the fashion brand COS by American artist Phillip K. Smith III, who made it especially for the space in the 16th century Palazzo Isimbardi. Mirror surfaces combined the beauty of the surrounding architecture and the sky above Milan.

The large-scale installation Open Sky became the trendiest place. It was created for the fashion brand COS by American artist Phillip K. Smith III, who made it especially for the space in the 16th century Palazzo Isimbardi. Mirror surfaces combined the beauty of the surrounding architecture and the sky above Milan.

 Hermés and the eye-catching scenography from Charlotte Macaux Perelman. The installation consisted of Moroccan tiles from Zellige, which are known for their resplendency.

Hermés and the eye-catching scenography from Charlotte Macaux Perelman. The installation consisted of Moroccan tiles from Zellige, which are known for their resplendency.

 The new porcelain collection from Hermés. Bright orange, leaf green, buttercup and Prussian blue played the most important roles.

The new porcelain collection from Hermés. Bright orange, leaf green, buttercup and Prussian blue played the most important roles.

 Mustard-accented installation called Hemma, from the Swedish company Svenksform.

Mustard-accented installation called Hemma, from the Swedish company Svenksform.

 Hay was on display in the Palazzo Clerici.

Hay was on display in the Palazzo Clerici.

 Hay was on display in the Palazzo Clerici. The Baroque interior of the Milanese palace and the soft spring light suited the young Danish brand nicely.

Hay was on display in the Palazzo Clerici. The Baroque interior of the Milanese palace and the soft spring light suited the young Danish brand nicely.

 Milanese design agency Studio Pepe prepared a "secret club for those invited" called Club Unseen. It was a calm oasis in the chaos of the Milan design week and was completed with a playful expanded reality.

Milanese design agency Studio Pepe prepared a "secret club for those invited" called Club Unseen. It was a calm oasis in the chaos of the Milan design week and was completed with a playful expanded reality.

 Another trend were interactive Installations. Everyone seems to like to combine sound, art and live performances.

Another trend were interactive Installations. Everyone seems to like to combine sound, art and live performances.

 Soffa was a proud media partner of the Luce Solida installation by Pietro Russo for Installation Gallotti & Radice.  

Soffa was a proud media partner of the Luce Solida installation by Pietro Russo for Installation Gallotti & Radice.  

Next week we’ll introduce to you the Czech brand installations and show you the new Milanese Gallery Torre Fondatione Prada.­


text: Hana Janišová | translation: Mila Virk | photo: Adéla Kudrnová and  companies’ archives