Milan: How does an old distillery become a cultural crossroads?
An important event from Milan’s design week was the opening of the La Torre (Tower) Fondazione Prada – a progressive exhibition space on the grounds of an old distillery.
Fondazione Prada (Prada Foundation) has from its establishment in the year 1993 supported creativity in the fields of fine arts, literature, films, music, philosophy, and science. The foundation acquired the space in the south of Milan, where it can showcase and open up its events to the public.
The industrial complex, which spans over almost two hectares, is made up of seven original buildings and three new ones – Podium, Cinema, and Torre, which was opened during April’s design event. The Dutch architectural firm OMA was responsible for the construction, which is coming to an end. They have been working with the brand Prada since the 1990s. OMA designed the interiors of some of Prada’s stores, pop-ups, and even helped with the conception of fashion shows.
The white concrete tower is 60 meters tall. Each of the nine floors has a different ceiling height – from the first floor’s 2.7 meters to the top floor's eight meters. Six of the floors have exhibition spaces, three of them restaurants, and on the terrace with a bar, you can enjoy a panoramic view of Milan.
In addition to the current exhibitions in the Torre, a collection of art called Atlas from the Prada foundation is also on display. The collection came together over the course of 1960–2016 under the curatorial leadership of Germano Celant.
The Torre has provided Milan with another tourist destination, which has not only a marvelous view of the second largest city in Italy but also shows how to showcase art in the 21st century. You can find out more at http://www.fondazioneprada.org/