Jo.Gaia is Celebrating the Anniversary of the First Republic
In the December issue of Soffa, we celebrated the 100-year anniversary of the first Czechoslovak Republic. The event also inspired Czech designer Lenka Drgová, who is behind the timeless, experimental, and functional brand, Jo.Gaia.
Lenka designed the collection while completing her master’s degree at the design Atelier at the Tomáš Bat’a University in Zlín. Its fashion students are known for their bold and daring collections, where they’re not afraid to experiment. In its newest collection, Jo.Gaia returns to Czechoslovakia in the 1930s and is celebrating Czechoslovak nationalism with a selection of different colors and materials. Dresses, tops with vests, and wide pants are complemented by belts and other leather accessories, as well as some from the Zlín studio Playbag. The pieces have simple shapes and comfortable cuts, which thanks to multicolored combinations and thought-out details will catch the eye.
Our intern, Barbora Bydžovská, photographed the collection in the bold-colored Art Nouveau interior of the Jurkovičův House. It was built at the beginning of the last century by Slovak architect Dušan Jurkovič in the Moravian town of Luhačovice. You can reminisce about not only the simple and elegant fashion of our golden era but also enjoy the impressive work of the Czechoslovak architect.
You can find Jo.Gaia’s other collections and more information at jogaiaclothing.com
text: Patrik Florián | translation: Mila Virk | photo: Barbora Bydžovská | models: Anna K., Gabriela M. / Ely management | make-up & hair: Leona Ondrušková | footwear: Julie Skergeth | location: Jurkovičův dům v Luhačovicích