At the Beautiful View

In the October issue of Soffa 29, dedicated to wealth in its different forms, we presented a fashion photo story in a unique interior. The Swedish ambassador in the Czech Republic, Viktoria Li, invited us to visit her official residence. The house with the poetic address Na Krásné vyhlídce (At the Beautiful View) is located in Prague’s Pohořelec. It truly does have a royal view of both the top of Petřín and the roofs of the capital city that extend below it – and a regal view requires an equally magnificent interior.

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The house Na Krásné vyhlídce (At the Beautiful View) has a dramatic history, which in many ways reflects the past of Czechoslovakia. The Růžičkovi built the villa during 1928-29. Unfortunately, lawyer Josef Růžička did not live there very long. He passed away in a concentration camp in 1942. After the war, the Růžička family returned to the house and at the same time, it became the residence of the Swedish Embassy, which supported the family during communism. One famous resident of the villa was racecar driver Eliška Junková.

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Today, Sweden owns the house and it is where the entire embassy works, including the chamber of commerce. The redecoration of the interior was also done by Sweden, who appointed experienced Swedish architect Martin Edvardsson. The salons underwent the most notable change. They are characterized by a combination of iconic figures from the history of Swedish design – Carl Malmsten, Erik Gunnar Asplund, or Josef Frank – with modern brands, such as Note Design or Folkform. The furniture was supplied by exclusive brands Svenskt Tenn and Gemla, the oldest furniture maker in Sweden.

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Edvardsson put emphasis on the overall aesthetic impression and function of the space - where a variety of events take place - while showing the best of Swedish interior design. The result is an impressive and welcoming interior that works with colors, quality materials, and mixes modern and classic elements.

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In addition to the diplomatic meetings that take place at the residence, there are also cultural events for the public. Visit the website of the embassy for more information.

We thank the Embassy of Sweden for the opportunity to photograph the space. The fashion story featuring the winners of Elite Model Look 2018 and We’re Next Prague looks by Slovak photographer Ivan Kašša can be found in Soffa 29 dedicated to Plenitude:


text: Helena Stiessová | translation: Mila Virk | photo: Kensey Berry / @benandkens

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