Jewelry For A Good Cause

Going along with our Flora and Fauna issue focused on nature and animals, for the third year in a row, jewelry brand Tiffany & Co. has come out with the collection Save the Wild, as a part of the #KnotOnMyPlanet campaign to protect endangered species in the wild.


Tiffany has an appreciation of nature, as a source of inspiration, as well as of precious metals and gemstones, which are used to create their iconic designs. As a way to give back and show their appreciation, Tiffany is donating all the profits from the limited edition Save the Wild collection to the Wildlife Conservation Network, which is collaborating with the Leonardo DiCaprio Foundation and Elephant Crisis Fund to stop the illegal poaching and killing of animals. 

During New York Fashion Week, Tiffany presented the collection and the #KnotOnMyPlanet campaign. They managed to raise three million dollars that will go directly into protecting endangered animals. Among the celebrities who came to support the cause was project ambassador Doutzen Kroes, as well as Naomi Campbell, Sami Miro, Rowan Blanchard, Jordan Barrett, Bria Vinaite, Tommy Dorfman, Nigel Sylvester, Kristen Noel Crawley, Trish Goff, and many others. 

The collection’s success so far truly underscores the increasing demand for luxury that makes an impact.
— Anisa Kamadoli Costa, chief sustainability officer at Tiffany

Tiffany’s creative director, Reed Krakoff, photographed the collection. It features an elephant, lion, and rhino charm in both 18kt gold and silver, and a magnificent pavé diamond elephant brooch. The collection is available September 2018.


For more information, visit or follow @tiffanyandco.

text: Mila Virk | photo: Tiffany’s archives

design, tipsPatrik Florián