MILAN DESIGN WEEK 2018:
SOFFA X GALLOTTI & RADICE
SOFFA IS A PROUD MEDIA PARTNER OF THE LUCE SOLIDA INSTALLATION BY PIETRO RUSSO FOR THE Italian family HANDMADE GLASS company GALLOTTI & RADICE at the 57th edition of Salone del Mobile / milan design week 2018.
At this year’s Milan Design Week, Soffa will shine next to Gallotti&Radice, the Italian family company that has been producing HANDMADE glass OBJECTS FOR MORE THAN SIXTY YEARS. IN Glassmaking artistic creativity interTWINES with technical precision, and This is reflected in the company’s installation FOR Milan Design Week. The installation was developed by the Italian designer Pietro Russo who is renowned for WORK that combines creativity with precisION craft. As THE media partner FOR the INSTALLATION, Soffa was allowed behind the scenes to witness ITS creation. Join us FOR a SNEAK pREVIEW OF WHAT TO EXPECT!
The designer Pietro Russo has collaborated with various names in the world of design, from brands like Alessi and Benetton to Kartell and Fritz Hansen. His projects are united by his unwavering passion for traditional craft and custom-made production. Influenced by his past study of scenography and work in film, Russo places each object into its designated space with careful consideration of its unique story. Connected by a common thread, the individual pieces unite to reveal the designer’s grand vision. This often results in installations that speak their own language and engage in a dialogue with the surrounding reality. Russo’s visionary thinking embraces the traditional crafts that have inspired his career so far. His ideas, however futuristic, are always carried out with ultimate precision, and this is one of the reasons why Russo has lent his name to a long-term collaboration with the Gallotti&Radice brand.
The small Italian company was born out of a pure passion for glass. It started with limited production of mostly mirrors and lighting, with each piece created individually to allow for the highest level of finishing detail possible. From the beginning, Gallotti&Radice was committed to creating new, innovative designs that honoured traditional glassmaking processes and techniques. This commitment has stayed with the company for over sixty years, and it has helped to fulfil the founders’ vision of a family firm that would span generations and thrive on a reputation of innovation authenticity.
Luce Solida, the company’s installation for this year’s Milan Design Week, emerged out of a desire to create an innovative design that would be futuristic yet honour the brand’s origins. Pietro Russo had a profound understanding of the company’s wish and embraced it with his highly distinctive approach. The result is an interactive, artistic installation at the company’s new showroom on Milan’s Via Cavallotti, a short distance from Piazza del Duomo. In Luce Solida, Russo’s creative play with space, light and shadow is intended to evoke a feeling of poetic disorientation in which visitors experience movement to the accompaniment of sound effects. Russo approached the installation as both a designer and a scenographer, drawing attention to the forms of the various objects and their placement in space, as well as their collective influence on our perception of art and design. ‘I want my work to tell a story,’ affirms the designer. Together with Gallotti&Radice, we are thrilled to be a part of it.